Seiko – A Symbol Of Tradition And Reliability

SEIKO is a Japanese word, which means precision. This indicates reliability, and hence, one can easily say that the very name of Seiko, as a brand, conveys its reliability. This is why, Seiko is perceived in the minds of people as very reliable. Precision and reliability are things that you can always expect from a Seiko watch.

No one can deny the classic status of watches, neither the necessity of this classic can be denied. The combination of functionality and style is characterized in its best form by watches, making them important on a traditional front as well as with respect to style. All of these elements, namely style, tradition and functionality, are delivered by Seiko as a watch brand. In fact, the general association with Seiko, over the years, has turned out to be quality and reliability when you try to build one.

Not just in the past, Seiko is a force to reckon in the present as well when one thinks of the top players in the watch industry. Functionality and technical excellence were the two points of focus for Seiko in the past as opposed to style. This focus enabled the brand to get mastery in terms of movement innovation. It is this factor that is behind the popularity of Seiko for its precision, which in turn, assures its reliability.

First wall clocks in 1881 and later on by introducing pocket watches, Seiko continued to achieve one milestone after another. The entry of the brand in the range of wristwatches took place in 1913, after which the progress just went on. The vast improvements in technology on the behalf of Seiko is adequate evidence of that, not to mention the great designs that it has been coming up with. The history of Seiko is very rich with its tradition and heritage, combined with its style and functionality.

For both men and women, Seiko promises innovative technology and unique design in its offerings. Watch making has witnessed many innovations; thanks to Seiko that holds the credit for being the pioneer in many such achievements. The first quartz watch of the world was manufactured by Seiko in 1969, not to mention another accomplishment 4 years later when Seiko made the first LCD quartz watch that had the capability to display six digits.

In 1982, Seiko made the first TV watch of the world. Showing that it is on the forefront of watch technology, Seiko made a watch in 1984 that possessed computerised function. Rising to its reputation for innovation, and innovative technology, Seiko made the first ever watch in 2008, designed exclusively for space walks. All this, and much more are the basis on which, Seiko is considered a heritage, and tradition when it comes to watches.

Collaboration took place between Seiko and the Honda F1 team in the recent past. It has happened only recently that Seiko has formed collaboration with the Honda F1 team. If being the official team watch partner in both 2006 and 2007 was not enough, Seiko went a step further to make special watches that had motor racing themes both for men and for women. What was more exciting was that the autograph of the F1 team was also engraved on some of the models of these watches. All of this makes the Seiko Sportura reach a distinct level of recognition, providing it with a great marketing platform. The major league of offerings on the behalf of Seiko is inclusive of Arctura, Sportura, and Coutura. In terms of characteristics, all of these lines differ from one another. Besides these offerings, Seiko happens to have a line of technology watches that are inclusive of Chronograph, kinetic, Analogue digital, Kinetic chronograph, kinetic perpetual, to name a few. Distinction is the order of the day, not just with respect to features but consequently in the case of prices as well.

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